Job Description
Are you a master storyteller with a knack for shaping brand narratives in a fast-paced media landscape? Luminary Communications Group is seeking a strategic and results-driven Senior Public Relations Manager to join our award-winning team in the heart of New York City. You will lead high-profile campaigns, manage key stakeholder relationships, and elevate our clients to industry-leader status.
We are looking for an innovative thinker who thrives under pressure and is passionate about the intersection of digital media, journalism, and corporate reputation.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Cultivate and maintain strong relationships with top-tier journalists, influencers, and industry analysts.
- Draft compelling press releases, thought leadership articles, and media pitches.
- Manage end-to-end crisis communication and reputation management programs.
- Oversee media monitoring and provide in-depth performance analytics reports to clients.
- Collaborate with cross-functional teams to integrate PR efforts with broader digital marketing campaigns.
- Mentor and guide junior team members to ensure professional excellence.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
- 6+ years of agency or in-house PR experience, preferably in a tech or corporate sector.
- Proven track record of securing placements in major national and trade publications.
- Exceptional verbal and written communication skills with a sharp eye for detail.
- Deep understanding of the modern media landscape, including social media and digital PR trends.
- Strong project management skills with the ability to manage multiple high-stakes accounts simultaneously.
- Proficiency in media database tools like Cision, Muck Rack, or Meltwater.