Job Description
Join Nexus Digital, a fast-growing tech innovator, as we revolutionize digital engagement strategies. We're seeking a results-driven Senior Digital Marketing Specialist to architect and execute cutting-edge campaigns across multiple channels. You'll collaborate with cross-functional teams to amplify brand presence, drive qualified leads, and optimize conversion funnels in a dynamic, data-rich environment. If you're passionate about leveraging emerging technologies and creative storytelling to captivate audiences, this is your moment to make an impact.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing
- Manage PPC campaigns with $100K+ monthly budgets, optimizing for ROI and CPA targets
- Analyze performance data using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives for landing pages, CTAs, and email sequences
- Collaborate with design teams to create compelling visual assets and ad creatives
- Coordinate influencer partnerships and affiliate program management
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of hands-on digital marketing experience with measurable ROI
- Advanced proficiency in Google Ads, Google Analytics, and marketing automation platforms
- Proven expertise in SEO/SEM strategy development and execution
- Strong analytical skills with experience in data visualization tools (Tableau/Power BI)
- Certification in Google Ads, HubSpot, or similar preferred
- Experience managing cross-functional teams and agency relationships
- Portfolio showcasing successful campaign results