Job Description
Join our innovative team at GrowthForge Digital and lead cutting-edge digital marketing campaigns that drive measurable business growth. We're seeking a results-driven Senior Digital Marketing Specialist to architect and execute multi-channel strategies across SEO, PPC, social media, and email marketing. You'll collaborate with creative teams to optimize conversion funnels, analyze performance data to refine approaches, and stay ahead of emerging digital trends in a fast-paced tech environment.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Manage PPC campaigns (Google Ads, Meta Ads) with $500K+ monthly ad spend
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics
- Optimize conversion funnels through A/B testing and UX-driven content
- Lead cross-functional projects with design and product teams
- Generate monthly performance reports and strategic recommendations
- Stay current with digital marketing trends and algorithm updates
Qualifications
- 5+ years of digital marketing experience with proven ROI results
- Expertise in Google Ads, Facebook Ads Manager, and Google Analytics
- Strong proficiency in SEO tools (SEMrush, Ahrefs) and content optimization
- Experience managing marketing automation platforms (HubSpot, Marketo)
- Ability to translate data into actionable business insights
- Bachelor's degree in Marketing, Communications, or related field
- Certifications (Google Ads, Analytics, Meta Blueprint) preferred