Job Description
Join GlobalEdge Communications as our Senior Marketing Communications Manager and lead transformative campaigns that shape brand narratives in the digital age. We're seeking a strategic storyteller to drive our integrated communications strategy across global markets. You'll collaborate with cross-functional teams to craft compelling narratives that resonate with diverse audiences while measuring impact through data-driven insights. This role offers the opportunity to shape our brand's voice in a fast-paced, innovative environment where creativity meets analytics.
Responsibilities
- Develop and execute integrated marketing communication strategies across digital, traditional, and social channels
- Lead cross-functional campaigns from concept to execution, ensuring brand consistency
- Manage media relations and cultivate relationships with key industry journalists
- Analyze campaign performance using analytics tools and optimize strategies based on KPIs
- Oversee content creation including press releases, blog posts, and thought leadership pieces
- Manage $1M+ marketing budget with ROI-focused resource allocation
- Mentor junior team members and foster a collaborative creative culture
Qualifications
- 8+ years of progressive marketing communications experience with 3+ years in management
- Proven track record of developing award-winning integrated campaigns
- Expertise in digital marketing channels including SEO/SEM, social media, and email marketing
- Strong analytical skills with experience in marketing automation platforms (HubSpot, Marketo)
- Exceptional written and verbal communication skills with portfolio demonstrating brand storytelling
- Experience managing cross-functional teams and external agency relationships
- Bachelor's degree in Marketing, Communications, or related field; MBA preferred