Job Description
Are you ready to shape the future of retail aesthetics? Aura Lifestyle Group is seeking a visionary Senior Visual Merchandiser to join our dynamic team in the heart of New York City. In this role, you will be the driving force behind our in-store customer journey, transforming physical retail spaces into immersive brand experiences that captivate and convert. If you have a passion for design, a data-driven mindset, and a keen eye for emerging retail trends, we want you to lead our visual strategy.
At Aura Lifestyle Group, we believe that retail is an art form. You will collaborate with cross-functional teams to ensure our brand story is told flawlessly across all touchpoints. Step into a role where your creativity directly impacts our bottom line and elevates our brand presence in the competitive retail landscape.
Responsibilities
- Develop and execute innovative visual merchandising strategies that align with brand guidelines and seasonal campaigns.
- Design and implement engaging store layouts, window displays, and focal points to maximize customer engagement and sales.
- Collaborate with the marketing and buying teams to ensure visual strategies support product launches and promotional events.
- Analyze store sales data and customer flow to optimize floor plans and product placement.
- Conduct regular store visits to ensure consistent implementation of visual standards across all retail locations.
- Create detailed visual merchandising guidelines and toolkits for store managers and staff.
- Train and mentor in-store visual teams on merchandising principles, styling techniques, and brand storytelling.
- Stay ahead of industry trends, competitor activities, and emerging design technologies to keep our retail experience cutting-edge.
Qualifications
- Bachelor's degree in Visual Merchandising, Interior Design, Marketing, or a related field.
- Minimum of 4+ years of experience in visual merchandising within the retail or fashion industry.
- Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and space planning tools.
- Strong analytical skills with the ability to translate sales data into actionable visual strategies.
- Exceptional creativity and a deep understanding of color theory, spatial design, and lighting.
- Excellent communication and presentation skills, with the ability to articulate visual concepts clearly.
- Willingness to travel between store locations and work flexible hours, including weekends during major campaign launches.
- A strong portfolio showcasing successful visual merchandising projects and retail transformations.