Job Description
Join Vista Communications Group, a premier boutique PR agency shaping brand narratives for Fortune 500 clients. We seek a dynamic Senior PR Manager to lead strategic communications initiatives in our NYC headquarters. Drive measurable impact through integrated campaigns while mentoring a high-performing team in a fast-paced, award-winning environment.
Responsibilities
- Develop and execute comprehensive PR strategies for diverse client portfolios
- Cultivate relationships with top-tier media outlets and key industry influencers
- Manage crisis communications protocols and reputation management
- Lead digital PR initiatives including SEO-optimized press releases and content marketing
- Oversee event planning and media activations for brand launches
- Analyze campaign performance metrics and provide ROI reports
- Mentor junior PR specialists through training and workflow guidance
Qualifications
- Bachelor's degree in Communications, Journalism, or related field
- 5+ years of progressive PR experience with B2B tech or luxury brands
- Proven media relationships with top-tier outlets (Forbes, WSJ, TechCrunch)
- Certificate in Crisis Communication or Digital Marketing preferred
- Exceptional writing skills with portfolio of successful campaigns
- Expertise in Cision, Meltwater, or similar PR platforms
- Experience managing $1M+ client budgets
- Strong analytical skills with data-driven campaign optimization