Job Description
Are you a master storyteller with a passion for shaping global narratives? Lumina Strategic Communications is seeking an elite Senior Public Relations Manager to lead high-stakes campaigns for our portfolio of Tier-1 tech and lifestyle clients. In this role, you will transcend traditional PR, acting as a strategic architect for brand reputation and executive thought leadership.
We are looking for a high-energy visionary who thrives in the fast-paced New York media landscape. You will join a premium agency culture that values creative disruption, data-backed strategy, and relentless pursuit of excellence. If you have the network, the drive, and the tactical precision to move the needle for global brands, we want to hear from you.
Responsibilities
- Architect and execute comprehensive multi-channel PR strategies that align with client business objectives and brand DNA.
- Proactively pitch and secure high-impact features in top-tier outlets including The New York Times, WSJ, TechCrunch, and Forbes.
- Lead executive positioning programs, securing keynote speaking engagements and high-profile podcast appearances for C-suite leaders.
- Develop and manage crisis communication protocols, ensuring brand integrity during sensitive market shifts.
- Cultivate and maintain deep-rooted relationships with key journalists, editors, and industry influencers.
- Analyze campaign performance using advanced PR metrics and sentiment analysis to demonstrate ROI to stakeholders.
- Mentor and lead a team of junior associates, fostering a culture of professional growth and high performance.
Qualifications
- Minimum of 7-10 years of experience in Public Relations, preferably within a high-growth agency or corporate environment.
- Proven track record of delivering measurable media results across national and international markets.
- Exceptional editorial skills with the ability to craft compelling press releases, op-eds, and white papers.
- Strategic mindset with the ability to pivot quickly in a volatile media cycle.
- Strong existing network of media contacts within the technology, finance, or lifestyle sectors.
- Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
- Mastery of PR tools such as Cision, Muck Rack, and Meltwater.