Job Description
Are you a master storyteller with a passion for shaping brand narratives? Luminary Brand Collective is seeking a high-impact Senior PR Manager to join our fast-paced agency in the heart of Manhattan. You will be responsible for executing high-level communication strategies that elevate our clients' voices across global media landscapes.
We are looking for a strategic thinker who thrives on building meaningful relationships with journalists, influencers, and stakeholders. If you possess an impeccable editorial eye and a track record of driving earned media success, we want to hear from you.
Responsibilities
- Develop and execute integrated PR campaigns that align with client business objectives.
- Cultivate and maintain strong relationships with top-tier media outlets and industry journalists.
- Draft high-quality press releases, media pitches, and thought-leadership op-eds.
- Manage crisis communications and provide proactive reputation management counsel.
- Coordinate and execute high-profile press events, product launches, and media tours.
- Track, analyze, and report on campaign KPIs to demonstrate ROI to stakeholders.
- Mentor and supervise junior account staff to ensure excellence in campaign execution.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- Minimum 5-7 years of experience in agency or in-house corporate communications.
- Proven track record of securing placements in national and trade media outlets.
- Exceptional writing, editing, and interpersonal communication skills.
- Deep understanding of digital PR tools, including Cision, Muck Rack, and Google Analytics.
- Ability to thrive in a high-pressure, deadline-driven environment.
- Strong project management skills with the ability to handle multiple high-stakes accounts simultaneously.