Job Description
InnovateTech Solutions is seeking a dynamic Senior Marketing Communications Manager to drive our brand narrative across digital and traditional channels. As a key member of our growth team, you'll craft compelling stories that resonate with global audiences while optimizing campaign ROI. Join us in shaping the future of tech innovation through strategic communications.
What You'll Do:
- Develop and execute integrated marketing campaigns across owned, earned, and paid channels
- Lead crisis communications and brand reputation management
- Collaborate with product teams to launch innovative tech solutions
- Analyze campaign performance data and optimize strategies
- Manage agency relationships and vendor contracts
- Mentor junior communications specialists
Responsibilities
- Own end-to-end campaign lifecycle from ideation to post-campaign analysis
- Create compelling content including press releases, whitepapers, and thought leadership piecesOversee social media strategy across LinkedIn, Twitter, and emerging platforms
- Manage media relations and coordinate press events
- Develop annual communications plan aligned with business objectives
- Track KPIs using tools like Google Analytics and HubSpot
- Present campaign insights to executive leadership
Qualifications
- 8+ years in marketing communications with 3+ years in management
- Proven experience in B2B tech or SaaS communications
- Expertise in developing integrated marketing campaigns
- Strong analytical skills with data-driven decision making
- Crisis communications experience in fast-paced environments
- Proficiency with marketing automation tools (HubSpot, Marketo)
- Bachelor's degree in Marketing, Communications, or related field