Job Description
Join Nexus Digital Group's award-winning marketing team in Austin's vibrant tech hub! We're seeking a dynamic Senior Digital Marketing Specialist to architect and execute data-driven campaigns that captivate audiences and accelerate growth. In this pivotal role, you'll leverage cutting-edge tools to transform complex analytics into actionable strategies, driving measurable ROI across digital channels. Our collaborative environment thrives on innovation – expect to work alongside industry leaders shaping the future of digital engagement.
Responsibilities
- Design and optimize multi-channel digital campaigns (SEO, SEM, social media, email, PPC) aligned with business objectives
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation platforms
- Develop compelling content strategies that boost engagement and conversion rates
- Manage paid advertising budgets across Google Ads, Meta Ads, and emerging platforms
- Conduct A/B testing and implement conversion rate optimization (CRO) initiatives
- Collaborate with creative teams to ensure brand consistency across all touchpoints
- Generate comprehensive performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years of progressive digital marketing experience with proven ROI results
- Expertise in SEO/SEM, Google Analytics, and marketing automation tools (Marketo, HubSpot)
- Advanced proficiency in A/B testing, CRO, and paid advertising platforms
- Strong analytical skills with ability to translate data into strategic recommendations
- Experience managing budgets over $500k annually
- Google Ads and Google Analytics certifications required
- Portfolio demonstrating successful campaign execution