Job Description
Join Nexus Digital Solutions, a trailblazing digital-first agency, as we redefine marketing excellence in the heart of Austin's tech corridor. We're seeking a visionary Senior Digital Marketing Specialist to architect and execute transformative campaigns that captivate audiences and drive exponential growth. This role offers the autonomy to innovate with cutting-edge tools while collaborating with a cross-functional dream team of designers, data scientists, and brand strategists. Our culture champions creativity, continuous learning, and measurable impact – perfect for a digital maven ready to scale brands in the dynamic Austin market.
Responsibilities
- Develop and implement end-to-end digital marketing strategies across SEO, PPC, email, and social channels
- Lead data-driven campaign optimization using Google Analytics, SEMrush, and HubSpot
- Manage $500K+ annual ad budgets with ROI-focused performance tracking
- Create compelling content ecosystems including blogs, whitepapers, and video scripts
- Conduct A/B testing and conversion rate optimization experiments
- Collaborate with UX teams to enhance customer journey touchpoints
- Present monthly performance dashboards to executive stakeholders
Qualifications
- 5+ years of hands-on digital marketing experience with proven ROI impact
- Advanced certification in Google Ads, Analytics, and/or HubSpot
- Expertise in marketing automation platforms (Marketo, Pardot, or ActiveCampaign)
- Strong portfolio showcasing successful B2B/B2C campaigns
- Proficiency in SQL and data visualization tools (Tableau/Power BI)
- Familiarity with agile marketing methodologies and sprint planning
- Experience managing remote teams and cross-functional projects