Job Description
Join Nexus Growth Partners as a Senior Digital Marketing Specialist and spearhead transformative digital campaigns that drive exponential growth. We're seeking a data-driven innovator to architect and execute multi-channel strategies across SEO, PPC, and social media. In this pivotal role, you'll leverage cutting-edge analytics to optimize customer journeys and deliver measurable ROI. Our collaborative team thrives on creativity and precision, offering competitive benefits and opportunities to shape the future of digital marketing.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and user engagement
- Manage PPC budgets across Google Ads and Meta Ads with a focus on ROAS maximization
- Collaborate with content teams to create high-impact SEO-optimized content
- Generate monthly performance reports and present actionable insights to stakeholders
- Stay ahead of digital trends and implement emerging technologies (AI, automation)
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven ROI in B2B/B2C campaigns
- Advanced certification in Google Analytics, Google Ads, or Meta Blueprint
- Expertise in marketing automation (HubSpot, Marketo) and CRM platforms
- Strong data analysis skills with experience in SQL or similar tools
- Portfolio demonstrating successful digital campaigns with measurable results
- Excellent communication skills with ability to translate data into strategy
- Proficiency in HTML/CSS and marketing technology stack integration