Job Description
Join our dynamic team at InnovateTech Solutions as we revolutionize the digital landscape! We're seeking a visionary Senior Digital Marketing Manager to spearhead our next-generation marketing initiatives. In this pivotal role, you'll architect data-driven campaigns that captivate audiences and accelerate growth across multiple channels. Collaborate with cross-functional teams to transform market insights into measurable ROI while mentoring junior marketers to excellence. Our culture celebrates creativity, innovation, and results—perfect for a strategic leader ready to make their mark.
Responsibilities
- Develop and execute integrated digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and user engagement
- Manage PPC budgets and maximize ROI across Google Ads, Meta, and emerging platforms
- Collaborate with product teams to align marketing with product launches and user acquisition goals
- Mentor junior marketers and conduct quarterly performance reviews
- Present monthly performance reports to C-suite with actionable insights
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in management
- Proven expertise in scaling B2B SaaS marketing campaigns with measurable results
- Advanced proficiency in Google Analytics, Google Ads, HubSpot, and Marketo
- Certification in Google Ads, Meta Blueprint, or similar preferred
- Strong data visualization skills with experience in Tableau or Power BI
- Experience managing 6-figure+ digital marketing budgets
- Bachelor's degree in Marketing, Business, or related field
- Portfolio demonstrating successful campaign launches and growth initiatives