Job Description
Join Nexus Digital Agency's elite marketing team in Austin, where innovation meets results. We're seeking a visionary Senior Digital Marketing Manager to architect and execute data-driven campaigns that captivate audiences and accelerate revenue growth. You'll lead cross-functional initiatives, leverage cutting-edge analytics, and shape our digital footprint in a dynamic market. If you're passionate about transforming brands through digital excellence, this is your moment to make an impact.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and ROI
- Manage $500K+ annual digital advertising budget with quarterly strategic reviews
- Collaborate with design and content teams to produce compelling creative assets
- Present monthly performance reports to executive stakeholders with actionable insights
- Mentor junior marketers and foster a culture of continuous learning
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in leadership roles
- Proven expertise in managing multi-channel campaigns (Google Ads, Meta Ads, LinkedIn)
- Advanced proficiency in marketing automation (HubSpot, Marketo) and analytics platforms
- Certification in Google Ads, Analytics, or Meta Blueprint preferred
- Strong understanding of CRO principles and customer journey mapping
- Exceptional communication skills with ability to translate data into strategy
- Experience scaling B2B SaaS or e-commerce brands through digital channels
- Bachelor's degree in Marketing, Business, or related field