Job Description
Join ContentCraft Global's award-winning content team and transform ideas into compelling narratives that captivate global audiences. We're seeking a visionary Senior Content Writer to craft high-impact content across digital platforms, driving brand growth and audience engagement in our fast-paced marketing ecosystem.
This hybrid role blends creative storytelling with strategic SEO optimization, requiring a versatile writer who can adapt tone and format while maintaining brand consistency. You'll collaborate with cross-functional teams to produce content that converts, educates, and inspires.
Responsibilities
- Develop and execute content strategies across blogs, whitepapers, email campaigns, and social media
- Optimize content for SEO and user experience using advanced keyword research tools
- Lead content audits and performance analysis using Google Analytics and SEMrush
- Collaborate with design teams to create multimedia content assets
- Manage content calendars and ensure timely delivery across multiple platforms
- Mentor junior writers and maintain content style guide consistency
- Track KPIs and present monthly content performance reports
Qualifications
- 5+ years professional writing experience with portfolio demonstrating B2B content expertise
- Advanced proficiency in SEO optimization tools (Ahrefs, Moz, Screaming Frog)
- Proven ability to translate complex topics into accessible, engaging content
- Experience managing content calendars in Asana or Trello
- Strong analytical skills with data-driven content optimization experience
- Certification in Google Analytics or HubSpot Content Marketing preferred
- Excellent command of AP Stylebook and brand voice development