Job Description
Elevate Your Career at GrowthScale Digital
Are you a data-driven marketer with a passion for scaling SaaS brands? GrowthScale Digital is looking for a visionary Senior Digital Marketing Manager to lead our high-impact performance marketing initiatives. You will be responsible for orchestrating multi-channel campaigns that drive acquisition, retention, and significant ROI.
We are a fast-paced agency culture that values autonomy, creative testing, and analytical rigor. Join us in shaping the future of digital growth.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies across SEM, Social, and Display.
- Manage monthly performance budgets exceeding $100k, ensuring optimal CPA and ROAS.
- Lead A/B testing frameworks for landing page optimization and conversion rate improvements.
- Analyze campaign performance data using Google Analytics and Looker to derive actionable insights.
- Collaborate with creative and content teams to produce high-performing ad assets.
- Mentor junior team members and foster a culture of data-led decision making.
- Stay ahead of industry trends and platform algorithm updates to maintain competitive advantage.
Qualifications
- 5+ years of experience in performance marketing, preferably within a B2B SaaS environment.
- Expert-level proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Proven track record of managing large-scale budgets and achieving growth KPIs.
- Strong analytical mindset with advanced skills in Excel/Google Sheets and data visualization tools.
- Deep understanding of conversion rate optimization (CRO) and user journey mapping.
- Excellent communication and stakeholder management skills.
- Bachelor’s degree in Marketing, Business, or a related quantitative field.