Job Description
We are seeking a Senior Digital Marketing & SEO Specialist to lead our organic growth initiatives in the competitive SF tech landscape. If you possess a deep understanding of search algorithms and a passion for data-driven storytelling, we want to meet you.
In this pivotal role, you will not only optimize our digital presence but also mentor junior marketers and shape the future of our inbound strategy.
Responsibilities
- Strategic SEO Leadership: Design and execute comprehensive SEO strategies that drive organic traffic growth and improve search engine rankings.
- Technical Optimization: Conduct rigorous technical audits to identify crawlability, site speed, and schema markup issues.
- Keyword & Competitor Analysis: Utilize advanced tools to identify high-value keywords and analyze competitor strategies to find market gaps.
- Performance Analytics: Monitor key performance indicators (KPIs) in Google Analytics 4 and Search Console, producing monthly actionable reports.
- Content Strategy: Collaborate with copywriters and developers to ensure content is optimized for both users and search engines.
- Link Building: Spearhead off-page SEO campaigns to acquire high-authority backlinks and enhance domain authority.
Qualifications
- Experience: 5+ years of hands-on experience in Digital Marketing, specifically focusing on SEO and SEM.
- Technical Proficiency: Expert knowledge of Google Analytics, SEMrush, Ahrefs, and technical SEO tools.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Communication: Exceptional verbal and written communication skills with the ability to translate complex data into actionable business insights.
- Tools: Familiarity with HTML, CSS, and CMS platforms (WordPress, HubSpot).
- Soft Skills: Strong analytical thinking, creativity, and project management abilities.