Job Description
Join our dynamic marketing team at InnovateTech Solutions, a leader in cutting-edge SaaS technology. We're seeking a visionary Senior Digital Marketing Manager to drive our digital presence and accelerate customer acquisition in the competitive tech landscape. This role offers the opportunity to shape our brand narrative, lead innovative campaigns, and collaborate with cross-functional teams to achieve measurable growth. If you're passionate about digital transformation and thrive in a fast-paced environment, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, and email marketing channels
- Lead data-driven campaign optimization using analytics tools (Google Analytics, SEMrush, HubSpot)
- Manage $500K+ annual digital advertising budget with ROI-focused allocation
- Oversee content creation and distribution pipeline to engage target B2B audiences
- Collaborate with product team on go-to-market strategies for new product launches
- Generate monthly performance reports and present insights to executive leadership
- Mentor junior marketing staff and foster a culture of continuous improvement
Qualifications
- 8+ years of digital marketing experience with 3+ years in management roles
- Proven track record of scaling B2B SaaS customer acquisition through digital channels
- Advanced proficiency in marketing automation platforms (Marketo, HubSpot) and CRM systems
- Google Ads, Facebook Ads, and LinkedIn Marketing certifications preferred
- Strong analytical skills with ability to translate data into actionable strategies
- Experience managing remote teams and cross-functional collaboration
- Bachelor's degree in Marketing, Business, or related field