Job Description
We are seeking a Sophisticated and Visionary Digital Marketing Specialist to lead our creative narrative. At Lumina, we don't just create content; we craft immersive experiences that resonate with our audience. If you possess a keen eye for design, a mastery of words, and a strategic mind, we want to hear from you.
You will be at the forefront of our brand's evolution, ensuring our visual identity and communication strategy align perfectly with market trends.
Responsibilities
- Lead Creative Strategy: Conceptualize and execute high-impact digital campaigns that drive engagement and brand awareness.
- Content Creation: Produce compelling copy for blogs, white papers, social media, and email newsletters that converts.
- Visual Asset Management: Collaborate with the design team to curate, edit, and produce high-quality visual assets.
- Social Media Oversight: Manage our social media presence, including scheduling, community management, and analytics reporting.
- Brand Voice Alignment: Ensure all external communications reflect our premium brand identity and tone of voice.
Qualifications
- Experience: 5+ years of experience in digital marketing, communications, or a related creative field.
- Portfolio: A robust portfolio demonstrating exceptional design sense and writing capabilities.
- Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and CMS platforms (WordPress).
- SEO Expertise: Strong understanding of SEO best practices and analytics tools (Google Analytics, SEMrush).
- Communication: Excellent verbal and written communication skills with the ability to articulate complex ideas clearly.