Job Description
The Opportunity: We are seeking a visionary Digital Content Strategist & Creative Producer to join Lumina Creative. In this pivotal role, you will bridge the gap between high-level brand strategy and immersive media execution. You will craft compelling narratives that resonate with audiences, manage complex content lifecycles, and oversee the production of award-winning digital assets. If you have a keen eye for aesthetics and a sharp mind for SEO, we want to hear from you.
Why Join Us?
We are a forward-thinking agency that values creativity, integrity, and impact. You will work in a dynamic environment with opportunities for professional growth, a competitive benefits package, and the chance to work on projects that redefine the industry standard.
Responsibilities
- Content Strategy & Planning: Develop comprehensive content strategies aligned with client business goals, focusing on storytelling, brand voice, and audience engagement.
- Production Management: Lead the end-to-end creative production process, from concept development and scriptwriting to post-production and final delivery.
- SEO & Optimization: Integrate technical SEO best practices into content creation, ensuring maximum visibility and ranking performance across search engines.
- Visual Asset Creation: Oversee the creation of high-quality visual assets, including video, photography, and motion graphics, ensuring consistency with brand guidelines.
- Analytics & Reporting: Monitor content performance metrics, analyze audience behavior, and iterate on strategies based on data-driven insights.
- Team Leadership: Collaborate with designers, copywriters, and developers to ensure seamless execution of creative concepts.
Qualifications
- Experience: Minimum of 5 years of experience in digital marketing, content strategy, or creative production.
- Portfolio: A robust portfolio demonstrating successful campaigns, video production work, and strategic content planning.
- Technical Skills: Proficiency in content management systems (CMS) like WordPress or Drupal, and video editing software (Premiere Pro, After Effects).
- SEO Knowledge: Strong understanding of on-page and off-page SEO, keyword research, and technical content structuring.
- Communication: Excellent verbal and written communication skills with the ability to articulate complex ideas clearly.
- Tools: Familiarity with project management tools (Asana, Trello) and analytics platforms (Google Analytics 4).