Job Description
Join our award-winning content team as a Senior Content Writer and shape how brands connect with audiences in the digital age. We're seeking a strategic storyteller who can transform complex ideas into compelling narratives that drive engagement and conversions. At InnovateDigital, you'll collaborate with creative directors, SEO specialists, and UX designers to produce high-impact content across web, social, and email channels. Our Austin-based agency offers competitive benefits, flexible work arrangements, and a culture that champions innovation and work-life balance.
Responsibilities
- Develop and execute content strategies aligned with client business goals and SEO best practices
- Research industry trends and audience insights to create data-driven content calendars
- Write, edit, and optimize long-form articles, blog posts, whitepapers, and email campaigns
- Collaborate with design teams to ensure visual and narrative cohesion across all platforms
- Analyze content performance metrics and iterate strategies based on KPIs
- Mentor junior writers and maintain brand voice consistency across all deliverables
Qualifications
- 5+ years of professional content writing experience with portfolio demonstrating versatility
- Expertise in SEO optimization, including keyword research and on-page elements
- Proven ability to adapt tone and style for diverse audiences (B2B/B2C)
- Familiarity with CMS platforms (WordPress, HubSpot) and marketing automation tools
- Strong analytical skills with experience using content performance metrics
- Bachelor's degree in Marketing, Communications, English, or related field
- Certification in Google Analytics or HubSpot Content Marketing preferred