Job Description
Join Nexus Digital, a cutting-edge digital agency revolutionizing brand experiences through data-driven innovation. We're seeking a visionary Digital Marketing Manager to architect and execute transformative campaigns that captivate audiences and accelerate growth. In this pivotal role, you'll leverage emerging technologies and creative strategies to elevate our clients' digital footprints while mentoring a high-performing team. Our Austin headquarters offers a dynamic, collaborative environment where your expertise will directly impact industry trends.
Responsibilities
- Develop and execute multi-channel digital strategies across SEO, PPC, social media, and email marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and customer journey touchpoints
- Manage $2M+ annual digital media budget with ROI-focused allocation decisions
- Mentor junior marketers through performance reviews and skill development programs
- Collaborate with creative and product teams to align marketing initiatives with brand vision
- Generate monthly performance reports with actionable insights for C-suite stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 5+ years progressive digital marketing experience with measurable ROI success
- Advanced proficiency in Google Ads, Google Analytics 4, and major social ad platforms
- Certified in Google Analytics, HubSpot, or Meta Blueprint (or equivalent)
- Proven experience managing cross-functional teams and agency partnerships
- Expertise in marketing automation tools (Marketo, HubSpot, or Pardot)
- Portfolio demonstrating successful campaign scaling for B2B/B2C clients