Job Description
Join Nexus Digital Agency, an industry leader in innovative digital marketing solutions, as we seek a dynamic Digital Marketing Manager to drive our clients' growth in the competitive Bay Area market. You'll lead strategic campaigns across digital channels, leveraging data-driven insights to maximize ROI and brand visibility. This hybrid role combines creative vision with analytical rigor in a fast-paced environment where your expertise will directly impact our clients' success.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Manage PPC budgets and optimize campaigns for maximum ROI across Google Ads and social platforms
- Lead A/B testing initiatives to continuously improve conversion rates and user engagement
- Collaborate with creative teams to produce compelling content aligned with brand voice and SEO best practices
- Generate detailed performance reports and present insights to key stakeholders
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience)
- Proven expertise in managing multi-channel digital campaigns with measurable results
- Advanced proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong understanding of SEO principles and content marketing strategies
- Experience with marketing automation tools (HubSpot, Marketo, or similar)
- Exceptional analytical skills with ability to translate data into actionable insights
- Excellent written communication and presentation abilities
- Portfolio demonstrating successful campaign execution