Job Description
About the Role: We are seeking a visionary Digital Marketing Manager to spearhead our SEO, content, and paid media strategies. In this pivotal role, you will be responsible for driving organic traffic growth, optimizing conversion funnels, and delivering data-backed insights to elevate our brand presence in the competitive SF Bay Area market.
Why Join Us? We offer a dynamic environment, competitive benefits, and the opportunity to work with cutting-edge tools to shape the future of digital marketing.
Responsibilities
- SEO Strategy: Develop and execute comprehensive SEO roadmaps, including on-page optimization, technical audits, and backlink acquisition strategies.
- Analytics & Reporting: Monitor, analyze, and report on key performance indicators (KPIs) such as organic traffic, SERP rankings, and conversion rates using Google Analytics and Search Console.
- Content Marketing: Collaborate with creative teams to produce high-quality, SEO-optimized content that resonates with our target audience and drives engagement.
- PPC Management: Oversee paid advertising campaigns (Google Ads, Social Ads) to maximize ROI and lead generation.
- Market Research: Conduct deep-dive competitor analysis and keyword research to identify new growth opportunities and market trends.
- Cross-Functional Collaboration: Work closely with product, sales, and design teams to ensure marketing initiatives align with overall business goals.
Qualifications
- Experience: Minimum of 4-6 years of proven experience in Digital Marketing, specifically focusing on SEO and Content Strategy.
- Tools: Proficiency in SEO tools (Ahrefs, SEMrush, Moz) and Analytics platforms (Google Analytics 4, Adobe Analytics).
- Technical Skills: Strong understanding of HTML, CSS, and basic website structure to perform technical SEO tasks.
- Communication: Exceptional written and verbal communication skills with the ability to articulate complex data into actionable strategies.
- Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.
- Certifications: Google Analytics or Google Ads certifications are a plus.