Job Description
Elevate Brand Narratives in the Heart of NYC
Are you a strategic storyteller looking to make a significant impact in a dynamic, forward-thinking agency? Lumina Communications is seeking a talented Senior Public Relations Specialist to join our elite team. In this role, you will craft compelling narratives for high-profile clients, securing coverage in top-tier media outlets and driving brand equity across diverse industries.
We value creativity, results-driven strategies, and a deep understanding of the digital landscape. If you are ready to elevate your career and work in an environment that fosters innovation and excellence, we want to hear from you.
Why Join Us?
- Competitive Compensation: Base salary ranging from $90k to $120k depending on experience.
- Comprehensive Benefits: Health, dental, and vision insurance, 401(k) matching, and generous PTO.
- Growth Opportunities: Continuous professional development and clear pathways for advancement.
Key Responsibilities
- Develop and execute comprehensive PR strategies and media campaigns aligned with client objectives.
- Manage media relations, including pitching stories, securing interviews, and maintaining relationships with journalists and influencers.
- Write, edit, and distribute press releases, op-eds, and thought leadership articles.
- Collaborate with the marketing team to ensure consistent messaging across all digital platforms.
- Monitor industry trends and competitive landscape to identify new opportunities.
- Oversee crisis communication protocols to protect client reputations during challenging times.
- Track and analyze campaign performance metrics to optimize future PR efforts.
Qualifications
- 4+ years of proven experience in public relations, communications, or journalism.
- Strong portfolio showcasing successful media placements and campaign results.
- Excellent writing and editing skills with a keen attention to detail.
- Experience with social media platforms and digital PR tools.
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Strong interpersonal skills and the ability to build trust with stakeholders.
Responsibilities
- Develop and execute comprehensive PR strategies and media campaigns aligned with client objectives.
- Manage media relations, including pitching stories, securing interviews, and maintaining relationships with journalists and influencers.
- Write, edit, and distribute press releases, op-eds, and thought leadership articles.
- Collaborate with the marketing team to ensure consistent messaging across all digital platforms.
- Monitor industry trends and competitive landscape to identify new opportunities.
- Oversee crisis communication protocols to protect client reputations during challenging times.
- Track and analyze campaign performance metrics to optimize future PR efforts.
Qualifications
- 4+ years of proven experience in public relations, communications, or journalism.
- Strong portfolio showcasing successful media placements and campaign results.
- Excellent writing and editing skills with a keen attention to detail.
- Experience with social media platforms and digital PR tools.
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Strong interpersonal skills and the ability to build trust with stakeholders.