Job Description
Join our dynamic team as a Digital Marketing Manager where you'll spearhead cutting-edge campaigns to elevate brand presence and drive measurable growth. We're seeking a visionary strategist to optimize multi-channel initiatives across SEO, PPC, social media, and email marketing. This role offers the opportunity to shape our digital footprint in Austin's thriving tech scene while collaborating with innovative brands.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Manage PPC campaigns across Google Ads and social media platforms with budget oversight
- Optimize SEO performance through technical audits, content strategy, and backlink acquisition
- Analyze campaign data using Google Analytics and Adobe Analytics to refine targeting
- Lead cross-functional initiatives with design and sales teams for cohesive brand messaging
- Oversee email marketing automation and CRM segmentation for lead nurturing
- Stay current with digital marketing trends and algorithm updates
Qualifications
- 5+ years of digital marketing experience with proven ROI-driven campaigns
- Advanced proficiency in Google Ads, Google Analytics, and social media advertising
- Certifications in Google Ads, Google Analytics, or HubSpot preferred
- Experience managing marketing automation platforms (Marketo, HubSpot)
- Strong data analysis skills with ability to translate insights into actionable strategies
- Portfolio showcasing successful digital campaign implementations
- Excellent communication skills with ability to present to C-level stakeholders