Job Description
Are you a master of narrative and a powerhouse of influence? Luminary Brand Strategy is seeking a high-caliber Senior PR Manager to join our fast-paced New York City office. We specialize in elevating disruptor brands through bold storytelling and strategic media positioning. In this role, you will be the heartbeat of our client relations, crafting campaigns that command attention and drive measurable business impact.
Responsibilities
- Develop and execute comprehensive, multi-channel PR strategies that elevate client brand equity.
- Cultivate and maintain deep-rooted relationships with top-tier business, tech, and lifestyle media outlets.
- Lead high-stakes crisis communications and reputation management efforts for high-profile clients.
- Manage end-to-end media outreach, including drafting press releases, pitch decks, and thought leadership articles.
- Analyze campaign performance metrics and provide actionable data-driven insights to senior stakeholders.
- Mentor junior PR staff to foster a culture of excellence and creative problem-solving.
- Organize and oversee high-impact press events, product launches, and media tours.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 6-8 years of agency-side PR experience with a proven track record of top-tier media placements.
- Exceptional verbal and written communication skills with a flair for compelling storytelling.
- Deep understanding of the digital media landscape, including influencer marketing and social media integration.
- Demonstrated ability to handle complex crisis communications scenarios under pressure.
- A robust existing network of media contacts within the national business and trade press.
- Proficiency in PR analytics tools like Cision, Muck Rack, or Meltwater.