Job Description
Join Sterling Communications Group as our Senior Public Relations Manager and shape brand narratives that captivate audiences. We're seeking a strategic communications leader to drive media relations, crisis management, and brand reputation initiatives for our high-profile clients. Collaborate with cross-functional teams to craft compelling stories that resonate in today's dynamic media landscape.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with client business objectives
- Build and maintain relationships with key media outlets, journalists, and influencers
- Manage crisis communications protocols and reputation protection initiatives
- Oversee content creation including press releases, speeches, and thought leadership pieces
- Analyze campaign performance and provide data-driven insights to stakeholders
- Lead digital PR initiatives including SEO-optimized content and social media amplification
- Mentor junior team members and foster a collaborative agency culture
Qualifications
- 8+ years of progressive PR experience with agency or corporate background
- Proven track record of securing high-impact media placements in top-tier outlets
- Certification in crisis management or communications (e.g., IABC) preferred
- Expertise in developing measurable KPIs and ROI reporting for PR campaigns
- Exceptional writing and editing skills with portfolio of published work
- Experience managing PR budgets and vendor relationships
- Deep understanding of media landscape across digital, traditional, and emerging platforms