Job Description
Join our award-winning PR team at Apex Communications Group, where we craft compelling brand narratives that captivate global audiences. We're seeking a strategic Senior Public Relations Manager to lead integrated communications campaigns for Fortune 500 clients. This hybrid role offers the opportunity to shape industry conversations while working with a dynamic team of creative professionals in our Manhattan headquarters.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with client business objectives
- Manage media relations with top-tier journalists and outlets across key verticals
- Lead crisis communications protocols and reputation management initiatives
- Oversee digital PR campaigns including SEO-optimized press releases and influencer partnerships
- Analyze campaign performance using KPIs and provide strategic recommendations
- Mentor junior PR specialists and manage agency/vendor relationships
- Drive thought leadership through white papers, bylines, and speaking opportunities
Qualifications
- 8+ years of progressive PR experience with agency or in-house corporate communications
- Proven track record of securing placements in top-tier media outlets (WSJ, Forbes, etc.)
- Crisis communications expertise with high-profile brand management experience
- Digital PR proficiency including SEO, social media amplification, and analytics tools
- Strong writing skills with ability to craft compelling pitches, press releases, and speeches
- Experience managing budgets and reporting on ROI for PR campaigns
- Bachelor's degree in Communications, Journalism, or related field
- PRSA accreditation or equivalent certification preferred