Job Description
Are you a master storyteller with a knack for shaping narratives that shift market perception? Luminary PR is seeking a visionary Senior Public Relations Manager to lead high-impact campaigns for our portfolio of global tech and lifestyle brands. Based in the heart of New York City, you will be at the epicenter of media innovation, crafting strategies that command attention and drive brand authority.
We offer a collaborative, fast-paced environment where your creativity is rewarded and your strategic insights shape the future of our clients' reputation.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Cultivate and maintain relationships with top-tier journalists, influencers, and media outlets.
- Draft high-quality press releases, media pitches, and executive thought leadership content.
- Lead crisis communications efforts and provide reputation management counsel to senior stakeholders.
- Monitor media trends and analytics to optimize outreach and campaign performance.
- Coordinate press events, product launches, and media tours.
- Mentor junior staff and oversee daily account management operations.
Qualifications
- Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
- 6+ years of agency-side or in-house PR experience in a fast-paced environment.
- Proven track record of securing coverage in national and industry-specific outlets.
- Exceptional verbal and written communication skills with a refined narrative voice.
- Strong understanding of digital PR, social media amplification, and SEO integration.
- Ability to thrive under tight deadlines and manage multiple complex accounts simultaneously.
- Proficiency in Cision, Muck Rack, or similar media database and reporting tools.