Job Description
Are you a master storyteller with a knack for securing high-impact media placements? Luminary Brand Strategy is seeking a Senior Public Relations Manager to lead communications for our portfolio of high-growth tech and lifestyle clients. You will be the architect of our clients' public images, driving brand awareness through creative storytelling and strategic media outreach.
This role demands a sophisticated blend of traditional media relations and modern digital narrative building in the heart of New York City.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Cultivate and maintain deep relationships with key journalists, editors, and industry influencers.
- Craft compelling press releases, contributed articles, and media pitches that capture headlines.
- Lead crisis communications and reputation management initiatives for high-profile clients.
- Manage monthly reporting and analytics to demonstrate the ROI of PR campaigns.
- Collaborate with internal creative teams to launch integrated marketing and social media campaigns.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 5-7 years of professional experience in an agency or high-growth corporate environment.
- Proven track record of securing placements in Tier-1 national and trade publications.
- Exceptional written and verbal communication skills with a portfolio of published work.
- Strong understanding of the New York media landscape and global industry trends.
- Proficiency in media database tools like Cision, Muck Rack, or Meltwater.