Job Description
Join our award-winning PR team at Apex Communications, where we shape narratives for Fortune 500 brands. We're seeking a dynamic Senior Public Relations Manager to lead strategic communications initiatives across tech and lifestyle sectors. You'll drive brand visibility through media relations, crisis management, and innovative storytelling in our fast-paced NYC headquarters.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with business objectives
- Cultivate relationships with top-tier journalists and influencers across key verticals
- Lead crisis communication protocols and manage sensitive media inquiries
- Oversee digital PR campaigns including social media and content amplification
- Manage agency relationships and coordinate cross-functional marketing initiatives
- Track and report on PR metrics using industry-standard tools
- Present quarterly PR performance to executive leadership
Qualifications
- 8+ years of PR experience with 3+ years in a leadership role
- Proven track record of securing features in top-tier publications (Forbes, WSJ, TechCrunch)
- Crisis communication certification (e.g., IABC, PRSA) preferred
- Expertise in media pitching, press release writing, and speech development
- Strong analytical skills with experience in PR measurement tools (Cision, Meltwater)
- Bachelor's degree in Communications, Journalism, or related field
- Portfolio demonstrating successful campaign results