Job Description
Join Apex Communications Group, a leading boutique PR firm specializing in tech and lifestyle brands, as we seek a dynamic Senior Public Relations Manager to lead our NYC team. This pivotal role requires strategic vision and hands-on execution to elevate our clients' presence in competitive markets. You'll craft compelling narratives, secure premium media placements, and manage high-stakes campaigns that drive measurable brand growth.
We offer a collaborative environment where creativity meets data-driven results, with opportunities to mentor junior talent and shape firm-wide PR strategies. Ideal candidates thrive in fast-paced settings and possess an unwavering commitment to excellence.
Responsibilities
- Develop and execute integrated PR strategies for 5-7 high-profile tech and lifestyle clients
- Secure top-tier media placements in national publications (Forbes, TechCrunch, Vogue) and manage press relationships
- Lead crisis communications protocols and provide 24/7 support during brand emergencies
- Create compelling press kits, pitch decks, and thought leadership content for C-suite executives
- Analyze campaign performance using KPIs (media impressions, sentiment, conversion rates) and optimize strategies
- Manage PR budget allocation and vendor relationships for events and digital campaigns
- Mentor junior PR associates and conduct regular training on media pitching and storytelling
Qualifications
- 8+ years of progressive PR experience with 3+ years in senior management
- Proven track record of placing stories in Tier 1 media outlets with measurable ROIExpertise in crisis communications with 2+ major brand incident resolutions
- Advanced proficiency in PR tools (Cision, Meltwater) and analytics platforms
- Strong network of media contacts in tech, business, and lifestyle sectors
- BA/MA in Communications, Journalism, Marketing, or related field
- Ability to manage multiple high-stakes projects simultaneously under tight deadlines
- Portfolio demonstrating successful brand repositioning campaigns