Job Description
Are you a master storyteller with a passion for shaping brand narratives? Luminary Brand Collective is seeking a strategic and high-impact Senior Public Relations Manager to elevate our client roster in the competitive New York market. You will be the architect of our communications strategy, driving brand visibility, managing high-stakes media relations, and cultivating industry-defining partnerships.
We are looking for a creative visionary who thrives on challenge and understands the nuances of modern digital storytelling. Join a fast-paced, award-winning team where your voice matters and your influence is felt globally.
Responsibilities
- Develop and execute comprehensive multi-channel PR strategies that align with client business objectives.
- Cultivate and maintain high-value relationships with key journalists, influencers, and industry media outlets.
- Lead crisis communications efforts and manage sensitive brand messaging during high-stakes scenarios.
- Author compelling press releases, thought leadership articles, and executive-level speeches.
- Monitor industry trends and provide proactive media insights to senior leadership.
- Oversee event activations and media launches to ensure maximum brand impact and coverage.
- Analyze campaign performance metrics to provide actionable insights for continuous improvement.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 6-8 years of experience in PR, ideally within an agency environment.
- Proven track record of securing high-tier media placements (e.g., NYT, WSJ, Fast Company, TechCrunch).
- Exceptional editorial skills with a focus on narrative structure and brand voice consistency.
- Expertise in digital media, social media advocacy, and influencer partnership management.
- Strong interpersonal skills with the ability to influence stakeholders at all levels.
- Proficiency in media monitoring tools such as Cision, Muck Rack, or Meltwater.