Job Description
Elevate Brands at the Speed of Culture
Luminary Communications Group is seeking a high-impact Senior Public Relations Manager to join our fast-paced New York office. We don't just secure placements; we build narratives that define industries. If you are a master storyteller with an unyielding network of media contacts and a passion for data-driven PR, we want to hear from you.
You will lead strategic campaigns for high-profile clients, crafting messaging that resonates across print, digital, and broadcast platforms.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Cultivate and maintain relationships with tier-one media outlets, journalists, and industry influencers.
- Oversee the drafting of press releases, pitches, thought leadership articles, and media kits.
- Manage crisis communications with agility and strategic foresight.
- Direct cross-functional teams to ensure consistent brand voice across all touchpoints.
- Analyze campaign performance metrics and provide actionable insights for continuous improvement.
- Represent the agency at high-stakes client meetings and industry events.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- 6+ years of agency or in-house PR experience with a proven track record of successful media placements.
- Exceptional written and verbal communication skills with a portfolio of published work.
- Deep understanding of the modern media landscape, including SEO and digital PR integration.
- Strong project management skills with the ability to handle multiple high-priority accounts simultaneously.
- Demonstrated ability to influence and lead internal stakeholders and client leadership.
- Proficiency in Cision, Muck Rack, or similar PR management software.