Job Description
Join Apex Communications, a leading PR innovator shaping brand narratives for Fortune 500 clients. We seek a strategic Senior Public Relations Manager to lead integrated campaigns in our vibrant NYC headquarters. Drive measurable impact through storytelling, media relations, and digital engagement while mentoring a high-performing team. Enjoy competitive benefits, hybrid work flexibility, and opportunities to shape industry trends.
Responsibilities
- Develop and execute multi-channel PR strategies across earned, owned, and shared media
- Secure high-impact media placements in top-tier outlets (Forbes, WSJ, TechCrunch)
- Manage crisis communications with proactive messaging and stakeholder alignment
- Lead cross-functional campaigns integrating social, content, and experiential marketing
- Mentor junior PR specialists through performance coaching and skill development
- Analyze campaign performance using KPIs: media value, sentiment analysis, engagement metrics
- Cultivate relationships with journalists, influencers, and industry thought leaders
Qualifications
- 8+ years of progressive PR experience with 3+ years in management
- Proven track record of securing 50+ annual media placements in national outlets
- Certificate in Crisis Communication (e.g., PRSA, IABC) or equivalent training
- Expertise in SEO-optimized press releases and digital storytelling frameworks
- Experience managing PR budgets exceeding $500,000 annually
- Proficiency in Cision, Meltwater, and HubSpot PR analytics
- Degree in Communications, Journalism, or Business (MBA preferred)
- Portfolio demonstrating award-winning campaigns and measurable ROI