Job Description
Are you a master storyteller with a passion for shaping brand narratives? Luminary Brand Collective is seeking a strategic and high-impact Senior Public Relations Manager to join our fast-paced New York office. You will lead high-stakes media campaigns, manage executive communications, and cultivate relationships with top-tier journalists to drive measurable brand authority.
This is a pivotal role for an experienced PR professional looking to spearhead communications strategy for a diverse portfolio of luxury and technology clients in a collaborative, creative environment.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Cultivate and maintain relationships with key media outlets, influencers, and industry stakeholders.
- Draft high-quality press releases, media kits, thought leadership articles, and executive briefing documents.
- Lead crisis communications efforts and provide strategic counsel to senior leadership.
- Coordinate product launches and high-profile brand events to maximize media coverage.
- Monitor and analyze media coverage, providing data-driven insights and reporting to stakeholders.
- Manage the day-to-day work of junior team members and agency partners.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- 6+ years of experience in agency or in-house public relations, preferably within luxury or tech sectors.
- Proven track record of securing placements in national and international top-tier publications.
- Exceptional written and verbal communication skills with a sharp eye for editorial standards.
- Deep expertise in digital PR, SEO integration, and social media storytelling.
- Demonstrated ability to manage high-pressure situations and complex stakeholder dynamics.
- Experience utilizing media monitoring tools like Cision, Muck Rack, or Meltwater.