Job Description
Are you a master storyteller with a knack for shaping brand narratives? Luminary Brand Collective is seeking a strategic and high-impact Senior Public Relations Manager to elevate our client portfolio in the competitive New York market.
You will lead cross-functional campaigns, cultivate high-level media relationships, and serve as the architect of our clients' public perception. If you thrive on creativity, data-driven strategy, and fast-paced environments, we want to hear from you.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Secure high-tier media placements in national, trade, and digital publications.
- Manage crisis communication protocols and brand reputation management initiatives.
- Lead and mentor a team of junior PR associates and copywriters.
- Cultivate and maintain relationships with key journalists, influencers, and industry analysts.
- Analyze campaign performance metrics to optimize ROI and strategy.
- Draft compelling press releases, pitch decks, and thought-leadership articles.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- Minimum 5-7 years of experience in agency or in-house PR roles.
- Proven track record of securing coverage in top-tier business and lifestyle media.
- Exceptional verbal and written communication skills with a portfolio of published work.
- Deep understanding of digital PR, SEO integration, and social media trends.
- Strong project management skills with the ability to handle multiple stakeholders.
- Experience in crisis management and executive positioning.