Job Description
Are you a master storyteller with a knack for securing high-impact media placements? Luminary Brand Strategy is seeking a high-performing Senior Public Relations Manager to join our elite team in New York City. You will lead comprehensive PR campaigns, elevate brand presence, and manage crisis communications for a portfolio of industry-disrupting tech and lifestyle clients.
This is a strategic role for a forward-thinking professional who thrives in a fast-paced environment and possesses a deep rolodex of media contacts.
Responsibilities
- Develop and execute multi-channel PR strategies that drive brand awareness and thought leadership.
- Maintain and cultivate strong relationships with key journalists, influencers, and industry stakeholders.
- Draft high-quality press releases, media kits, briefing notes, and op-eds.
- Manage end-to-end media outreach campaigns for product launches and corporate milestones.
- Monitor and analyze media coverage, providing actionable insights through monthly reporting.
- Serve as a primary point of contact for crisis communication efforts.
- Collaborate with cross-functional marketing teams to ensure brand voice consistency.
Qualifications
- Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
- 6+ years of experience in agency or in-house PR roles, specifically with Tier 1 media outlets.
- Proven ability to develop creative narratives and secure coverage in national publications.
- Expertise in digital PR, social media amplification, and SEO-conscious content strategies.
- Exceptional writing, editing, and verbal communication skills.
- Strong project management skills with the ability to manage multiple high-stakes accounts simultaneously.
- Deep understanding of the current media landscape and emerging digital trends.