Senior Digital Marketing Specialist | San Francisco, CA

The Opportunity: Apex Growth Partners is seeking a results-driven Senior Digital Marketing Specialist to join our high-performing marketing team. In this pivotal role, you will own our digital presence, driving organic growth, managing paid acquisition channels, and translating complex data into actionable strategies that boost our bottom line. If you are passionate about the digital landscape and want to make a tangible impact, we want to hear from you.

Why Join Us?

We believe in a culture of innovation and data-driven decision-making. As a Senior Specialist, you will have the autonomy to experiment, the resources to succeed, and the opportunity to mentor junior team members in a fast-paced, collaborative environment.

Key Responsibilities:

• Develop and execute comprehensive SEO and content strategies to increase organic traffic and improve search engine rankings for key landing pages.
• Manage end-to-end PPC campaigns (Google Ads, Bing Ads) including budget allocation, bid management, A/B testing, and detailed reporting.
• Analyze website performance using Google Analytics 4 and Google Search Console to identify trends, optimize conversion funnels, and reduce cost-per-acquisition (CPA).
• Collaborate closely with the Product and Design teams to ensure marketing collateral is optimized for user experience and conversion.
• Oversee the email marketing strategy, including list segmentation, campaign automation, and nurturing sequences to drive customer retention.
• Stay abreast of the latest digital marketing trends, algorithm updates, and emerging technologies to keep our strategies ahead of the curve.
• Conduct competitor analysis to identify market gaps and capitalize on new opportunities for growth.

Qualifications:

• Minimum of 4-5 years of proven experience in Digital Marketing, with a focus on SEO and PPC.
• Demonstrated expertise with Google Analytics, Google Ads, and Google Search Console.
• Strong understanding of HTML/CSS and basic web development principles to optimize landing page performance.
• Experience with marketing automation tools (e.g., HubSpot, Marketo, or similar) is highly preferred.
• Excellent analytical skills with the ability to interpret data and present insights to stakeholders clearly.
• Strong written and verbal communication skills, with a keen eye for detail and brand consistency.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits:

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Flexible remote and hybrid work options.
• Unlimited PTO and professional development budget.