Job Description
Join Nexus Digital Agency's award-winning team as we revolutionize digital marketing strategies for Fortune 500 clients. We're seeking a data-driven Senior Digital Marketing Specialist to lead integrated campaigns that deliver measurable ROI. You'll leverage cutting-edge analytics tools to optimize multi-channel funnels while mentoring junior specialists in our collaborative Austin headquarters.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across PPC, SEO, and social media channels
- Analyze campaign performance using Google Analytics, SEMrush, and Adobe Analytics
- Lead A/B testing initiatives to optimize conversion rates across all digital touchpoints
- Manage paid advertising budgets exceeding $500K with monthly reporting to stakeholders
- Collaborate with creative teams to produce high-converting content and assets
- Stay current with emerging digital trends and algorithm updates
- Mentor junior marketers through monthly workshops and 1:1 coaching sessions
Qualifications
- 5+ years of digital marketing experience with proven ROI in B2B/B2C campaigns
- Expertise in Google Ads, Facebook Ads Manager, and HubSpot/Marketo automation
- Advanced proficiency in data visualization tools (Tableau/Power BI)
- Certifications: Google Analytics, Google Ads, HubSpot Marketing
- Strong understanding of CRO principles and UX fundamentals
- Experience managing cross-functional teams of 3+ marketers
- Portfolio demonstrating successful digital transformation projects