Job Description
Join our dynamic team at Apex Digital Solutions as a Digital Marketing Manager to drive our brand's growth in the competitive tech landscape. We're seeking a data-driven innovator to craft and execute cutting-edge digital strategies that captivate audiences and accelerate revenue. You'll collaborate with cross-functional teams to transform marketing visions into measurable success stories in a fast-paced, startup environment.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance data using Google Analytics and marketing automation tools to optimize ROI
- Lead content creation initiatives including blog posts, whitepapers, and video scripts
- Manage PPC campaigns with a focus on conversion rate optimization
- Oversee social media engagement and community management across platforms
- Conduct A/B testing for landing pages and email campaigns
- Coordinate with design and development teams on digital assets and website UX
- Prepare monthly performance reports and strategic recommendations
Qualifications
- 5+ years of experience in digital marketing with proven campaign management success
- Expertise in Google Analytics, Google Ads, and Facebook Ads Manager
- Strong understanding of SEO best practices and content marketing strategies
- Experience with marketing automation tools (HubSpot, Marketo)
- Proficiency in HTML/CSS and marketing platforms like Mailchimp
- Track record of achieving KPIs in lead generation and customer acquisition
- Excellent analytical skills with ability to translate data into actionable insights
- Bachelor's degree in Marketing, Business, or related field