Job Description
Join Innovatech Solutions as our Senior Digital Marketing Specialist and lead transformative digital campaigns that shape the future of our brand. We're seeking a data-driven innovator to architect and execute multi-channel strategies that drive exponential growth. In this pivotal role, you'll leverage cutting-edge tools and analytics to optimize customer journeys across digital touchpoints. Collaborate with cross-functional teams to launch groundbreaking campaigns while mentoring junior marketers. Enjoy competitive compensation, flexible work arrangements, and opportunities to shape our digital transformation journey.
Responsibilities
- Develop and implement end-to-end digital marketing strategies across SEO, SEM, email, and social channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Optimize conversion funnels and customer acquisition cost through A/B testing and data-driven insights
- Lead cross-functional initiatives with product, design, and sales teams for integrated campaigns
- Manage $500K+ annual marketing budget with ROI-focused allocation
- Stay ahead of industry trends through competitive research and emerging technology adoption
- Mentor junior marketers and conduct quarterly performance reviews
Qualifications
- 5+ years of digital marketing experience with proven campaign management expertise
- Advanced proficiency in Google Analytics, Google Ads, and major social advertising platforms
- Certification in Google Analytics, HubSpot, or equivalent (e.g., Facebook Blueprint)
- Expertise in marketing automation tools (Marketo, HubSpot, or Pardot)
- Demonstrable experience with SEO/SEM optimization and content strategy
- Strong analytical skills with ability to translate data into actionable strategies
- Bachelor's degree in Marketing, Business, or related field
- Experience in B2B SaaS or tech industry preferred