Job Description
Join Nexus Digital as our Senior Digital Marketing Manager and spearhead transformative digital campaigns that captivate audiences and accelerate growth. We're seeking a strategic innovator to architect and execute end-to-end digital marketing strategies across SEO, SEM, social media, and content marketing. You'll leverage data-driven insights to optimize ROI, lead a high-performing team, and collaborate with product and design teams to create memorable customer experiences. If you're passionate about cutting-edge digital trends and thrive in a fast-paced, results-oriented environment, this is your opportunity to make a significant impact.
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business objectives
- Lead SEO/SEM campaigns to drive organic traffic and qualified leads
- Manage social media channels and influencer partnerships to boost brand engagement
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing tools
- Oversee content creation calendar and ensure brand consistency across all platforms
- Optimize conversion funnels and A/B test landing pages for maximum ROI
- Lead digital marketing team (5+ members) and mentor junior staff
- Stay updated on industry trends and emerging technologies
Qualifications
- 8+ years of digital marketing experience with 3+ years in leadership roles
- Proven track record of increasing conversion rates and ROI through data-driven campaigns
- Expertise in SEO/SEM, social media marketing, and content strategy
- Strong analytical skills with experience in Google Analytics, SEMrush, and marketing automation tools
- Experience managing PPC budgets of $100k+
- Proficiency in HTML/CSS and marketing platforms (HubSpot, Marketo)
- Bachelor's degree in Marketing, Business, or related field
- Certifications in Google Ads, Analytics, and/or HubSpot preferred