Job Description
Join Nexus Digital Agency as our Senior Digital Marketing Specialist and lead transformative campaigns that captivate audiences and drive measurable growth. We're seeking a data-driven innovator to spearhead our digital strategy across multiple channels. You'll collaborate with creative teams to craft compelling narratives that resonate with target audiences while optimizing performance through cutting-edge analytics. This role offers the opportunity to shape our digital footprint in Austin's thriving tech scene and beyond.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance data using Google Analytics, Adobe Analytics, and marketing automation platforms to identify optimization opportunities
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences to maximize conversion rates
- Manage PPC budgets across Google Ads, Meta Ads, and LinkedIn with ROI-focused optimization
- Create data-driven content calendars aligned with brand voice and audience engagement metrics
- Collaborate with UX/UI teams to ensure seamless customer journey mapping
- Generate monthly performance reports with actionable insights for executive stakeholders
Qualifications
- 5+ years of progressive digital marketing experience with proven campaign success in B2B/B2C sectors
- Advanced proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Certification in Google Analytics, Google Ads, or HubSpot Marketing Hub preferred
- Strong experience with marketing automation platforms (Marketo, HubSpot, or Pardot)
- Expertise in SEO/SEM best practices with demonstrated ranking improvements
- Proficiency in HTML/CSS and marketing analytics tools (Tableau, Looker)
- Ability to translate complex data into compelling narratives for diverse audiences
- Experience managing cross-functional teams and external vendor relationships