Job Description
Join our dynamic team at NexGen Innovations, where cutting-edge technology meets creative marketing excellence. We're seeking a results-driven Senior Digital Marketing Specialist to architect and execute data-driven campaigns that accelerate brand growth in the competitive tech landscape. You'll leverage emerging platforms and analytics to create unforgettable customer journeys while mentoring junior marketers in our collaborative, fast-paced environment.
As a key player in our marketing division, you'll shape our digital presence through innovative strategies that blend creativity with precision. This role offers unparalleled opportunities to work with Fortune 500 clients while developing your expertise in emerging channels like AI-powered marketing and immersive experiences.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO/SEM, social media, email, and content marketing
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI and KPIs
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences to drive conversion rates
- Collaborate with product teams to create data-informed content strategies that generate qualified leads
- Manage paid advertising budgets across Google Ads, LinkedIn, and emerging platforms
- Mentor junior marketers while staying current with digital marketing certifications and trends
Qualifications
- 5+ years of digital marketing experience with proven success in B2B tech sectors
- Expert proficiency in Google Analytics, Google Ads, and marketing automation platforms
- Strong understanding of SEO best practices, content marketing funnels, and conversion optimization
- Experience managing marketing budgets exceeding $500K annually
- Certifications in Google Analytics, HubSpot, or Meta Blueprint preferred
- Portfolio demonstrating successful campaign results with measurable impact
- Ability to translate complex data into actionable strategies for technical and non-technical stakeholders