Job Description
We are seeking a Senior Digital Marketing Specialist to lead our growth initiatives in the competitive London market. If you are a data-driven strategist with a passion for SEO and content creation, we want to hear from you.
In this pivotal role, you will own the digital strategy, overseeing everything from organic search performance to paid media campaigns. You will work closely with our creative team to produce high-impact content that converts visitors into loyal customers. We offer a hybrid working model and a culture of continuous learning.
Key Highlights
- Strategic Leadership: Shape the digital roadmap for our brand.
- Hybrid Flexibility: Work from our modern office in the City or remotely.
- Competitive Package: Salary up to £60k + bonus structure.
- Professional Growth: Access to industry-leading certifications.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business KPIs.
- Execute technical SEO audits and implement on-page/off-page optimization strategies.
- Manage and optimize paid media campaigns (Google Ads, LinkedIn Ads) to maximize ROI.
- Lead the content marketing strategy, ensuring alignment with SEO goals and brand voice.
- Analyze campaign performance data and provide actionable insights to stakeholders.
- Collaborate with cross-functional teams (Design, Sales) to ensure cohesive messaging.
- Stay updated on industry trends and emerging technologies in digital marketing.
Qualifications
- 3+ years of proven experience in Digital Marketing, SEO, or PPC.
- Strong proficiency in Google Analytics, Google Search Console, and SEO tools (e.g., Ahrefs, SEMrush).
- Hands-on experience with CMS platforms (e.g., WordPress, Contentful).
- Excellent writing and editing skills for web copy and blog posts.
- Understanding of HTML, CSS, and basic web development principles is a plus.
- Strong analytical skills with the ability to interpret complex data sets.
- BA/BS degree in Marketing, Business, or a related field.