Job Description
Are you a visionary storyteller with a passion for data-driven growth? Lumina Global is seeking a dynamic and strategic Sr. Digital Marketing Manager to lead our brand narrative in the competitive New York market. We are a fast-paced agency dedicated to transforming how brands connect with their audiences.
In this pivotal role, you will oversee our digital ecosystem, bridging the gap between creative excellence and analytical precision. You will lead a team of talented creatives and analysts, ensuring our campaigns not only resonate emotionally but also drive measurable business results. If you are ready to elevate your career in a high-impact environment, we want to hear from you.
Why Join Us?
- Competitive salary and comprehensive benefits package.
- Work in the heart of Manhattan with a collaborative, innovative culture.
- Professional development opportunities and continuous learning.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Lead the creation of high-impact content across all channels, including email, social media, and web.
- Manage and optimize SEO/SEM campaigns to improve organic traffic and lead generation.
- Analyze campaign performance data using Google Analytics and other tools to drive continuous improvement.
- Collaborate with cross-functional teams (Sales, Product, Creative) to ensure cohesive messaging.
- Manage the departmental budget and allocate resources efficiently.
Qualifications
- 5+ years of experience in digital marketing, with at least 2 years in a managerial or senior leadership role.
- Proven track record of managing successful multi-channel campaigns.
- Strong proficiency in SEO, PPC, social media advertising, and content management systems (CMS).
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Exceptional written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.