Job Description
Join Nexus Digital Agency, a leading innovator in digital transformation, as we seek a Senior Digital Marketing Manager to lead our client acquisition strategy. Based in Austin's vibrant tech hub, you'll drive measurable growth through cutting-edge campaigns while mentoring a high-performing team. We offer competitive benefits, flexible work arrangements, and opportunities to shape the future of digital marketing.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, email, and social media
- Lead A/B testing campaigns and optimize conversion funnels for 30%+ ROI improvement
- Manage $500K+ annual marketing budgets with precise performance tracking
- Analyze Google Analytics 4 and Adobe Analytics to derive actionable insights
- Collaborate with UX/UI teams to enhance customer journey touchpoints
- Mentor junior marketers and conduct quarterly skill development workshops
- Present campaign results to C-suite stakeholders using data visualization tools
Qualifications
- 5+ years of digital marketing experience with 2+ years in management roles
- Proven expertise in SEO/SEM, Google Ads, and Meta Business Suite
- Advanced proficiency in analytics tools (GA4, Adobe Analytics, Tableau)
- Certified in Google Analytics and/or HubSpot Marketing
- Experience managing cross-functional teams of 5+ professionals
- Strong budget management and ROI optimization skills
- Portfolio demonstrating successful B2B/B2C campaign launches
- Bachelor's degree in Marketing, Business, or related field