Job Description
Are you a visionary growth marketer with a passion for scaling high-impact acquisition campaigns? We are looking for a Senior Digital Marketing Manager to lead our multi-channel customer acquisition efforts and drive scalable growth. In this role, you will own the end-to-end strategy, execution, and optimization of paid media, SEO, and lifecycle marketing.
As part of our dynamic, data-driven team, you will have the autonomy to test new channels, optimize existing funnels, and directly influence our global growth trajectory. If you thrive at the intersection of creative storytelling and rigorous data analysis, we want to hear from you.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across Paid Search, Paid Social, Programmatic, and SEO to drive customer acquisition.
- Manage and optimize a significant monthly media budget to meet and exceed ambitious CAC, ROAS, and LTV targets.
- Lead conversion rate optimization (CRO) initiatives across landing pages and marketing funnels through rigorous A/B testing.
- Partner with the creative team to produce high-performing ad creatives, copy, and landing pages tailored to distinct audience segments.
- Analyze campaign performance data weekly and translate complex metrics into actionable insights and strategic recommendations for executive leadership.
- Implement and oversee advanced marketing attribution models and tracking configurations (GA4, GTM, pixel management) to ensure data integrity.
Qualifications
- 5+ years of hands-on experience in performance marketing or digital marketing, preferably in a high-growth B2B or B2C SaaS environment.
- Proven track record of managing quarterly ad budgets exceeding $100k while maintaining positive ROI and lowering CAC.
- Deep expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and advanced web analytics platforms (e.g., GA4, Mixpanel).
- Strong analytical mindset with professional proficiency in Excel, SQL, or visualization tools like Tableau/Looker Studio.
- Excellent understanding of SEO best practices, keyword research tools (Ahrefs, SEMrush), and search engine algorithms.
- Exceptional communication skills with the ability to articulate complex marketing strategies to both technical and non-technical stakeholders.